Yahoo! Buys MyBlogLog. Perhaps For Real This Time

Just a quickie entry here: Om Malik is reporting that Yahoo! has snapped up MyBlogLog.com for a hefty 12 million big bucks.

Don't sell the farm on this "news" just yet, however. You may have heard this story before.

A nice little write up about MyBlogLog.com from this source:

MyBlogLog is an interesting service that’s worth knowing about–especially if you maintain a blog. Initially, the company offered a simple web analytics tool which provided basic statistics on site visits, page views, and outclicks. Recently, MyBlogLog launched a community feature: after registering, the service lets you join the “community” of any other registered site. You can then easily find the blogs that others in the community are reading. Some of those blogs will likely be interesting to you.

MyBlogLog. Try saying that 10 times real fast. Gee, that's almost as bad as the Bob Loblaw Law Blog from Arrested Development.

Almost.

Not quite.

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