Warner to License Music in YouTube Videos

Looks like things are stirring over in YouTube, so if you used music from the Warner Music Group, you might want to take that video down, just in case.

YouTube and Warner Music Group Corp. will announce a deal Monday that will put thousands of Warner music videos on the video sharing site and allow user created videos to legally use Warner owned music. YouTube is reported to have created technology that will automatically detect when copyrighted music is used in videos, give Warner the right to accept or reject those videos and will calculate the royalty fees Warner is owed. Financial details haven’t been disclosed yet, but may include a cut of advertising revenue in exchange for licensing rights. It’s also unclear who will pay the royalty fees; that payment may come out of the advertising revenue or it may be demanded of the individual users who have put Warner music in their videos. That could get interesting. Warner’s last experiment on YouTube, the Paris Hilton channel - was widely seen as a failure.

Source: TechCrunch

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