Sony's Attempt at Viral

Sony has a short flash video on their website which is for what appears to be some new VAIO line of laptops. They don't really say anything except, "Can it surf in Alaska?" and then they ask you to come back tomorrow to see more.

Engadget is not sure if this is something we have found too late, as Sony has recently updated their Vaio SZ series, or if this is actually something we should be looking forward to tomorrow. The confusion has me shaking my head at Sony's attempt at viral marketing. If "tomorrow" never comes, or if we don't have a good understanding of when "tomorrow" really is, than how is this all supposed to work?

I must say though that the flash video is well done. We get to see swipes of a notebook and some close up shots, but never really the whole thing.

I guess we will wait and see "tomorrow"...

Sony goes viral with Vaio... "tomorrow" [Engadget]

( Add your comments )

Recent Entries:
· The Rebirth of Hip-Hop? Right...
· Cloud Computing: The Buzz and Blur
· Spore: Inner Feelings from Outer Space

[ READER COMMENTS ]

(Note: separate multiple email addresses with commas)

Sony's Attempt at Viral

Add your comments...

We kindly ask that you keep your comments relevant to this blog entry. Abusive or inappropriate comments or comments that are specifically promotional in nature may be removed.