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Prosumers & their Dead Inspirations

Milan-based Casaleggio Associates, a group of net business consultants, recently released the above YouTube short on the future of media via a Second Life forum. Nevertheless, the voice overs are attributed to a Philip K. Dick avatar.

Wow! This message must be important. After being dead for 20 years, the author of “Do Androids Dream of Electric Sheep?” signed in to Second Life from an afterlife universe to let fans know that the cosmos is aligning to ensure that experience is the new reality, Creative Commons founder Lawrence Lessig becomes US Secretary of Justice and a world without television unravels.

WHAT’S IN A NAME?
I’m a nerd. There wasn’t a lot to do growing up in the shadow of Vancouver other than read and recreate the “Wayne’s World” scene where Mike Myers and Dana Carvey lounge on their car and scream as planes fly overhead. This is not about head banger culture, it is about literary analogies. I believe that the name “Prometeus” alludes to the late Robert Anton Wilson’s “Prometheus Rising”, a book that challenges the reader to train his/her mind for expansion. This makes sense as Casaleggio’s “Prometeus” is shown as a natural progression of data transfer. Similarly, “Place” reminded me of philosopher Daniel Dennett’s “The Mind's I” where the author asks, “Where am I?” rather than, “Who am I?” as he explores notions of self in terms of delineations between body and mind. Casaleggio’s “Place” allows the “prosumer” to contribute to an expression of self while the idea of physicality is blurred by a new profile/avatar.

Yes! It all comes full circle...or I could just have low blood sugar.

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