Peugeot's End Of Game

Much in the same way that the spec ad 'Grand Theft Coke' borrowed the video game aesthetics from GTA, Peugeot recently launched a television spot in France that does an even better job of using the video game motif. In the middle of a NASCAR racing game some virtual drivers take 'pause' to mean that it's time to get out of their race cars and racing clothes, and drive home, in their Peugeots of course. What I find particularly interesting is that Peugeot is not typically marketed at the youth driver, and yet here is a company using the realm of video games to market their product. Video games have indeed grown up.

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