McDonald's Time To Eat Billboard

I honestly don't know anyone that wants to eat at McD's every hour of the morning from six until noon, but McDonald's must think someone out there wants to, and has put up a really smart billboard that uses the sun to tell you what you should go pick up from McD's.

Ad agency Leo Burnett dreamed up this idea for a McDonald's billboard that takes us fast food junkies back to the ancient days of sundials, casting a shadow on a cup of McCoffee at 6 a.m., and moving along to other various delectable breakfast items until 11, when those scrumptious McDonald's fries are given the nod by the shadowy arches.
As the breakfast competition heats up in the Chicago markets and beyond, the McDonald's ad agency figured it could turn to the power of the sun for its billboard marketing, and searched far and wide until it found a billboard with just the right angle to take advantage of the sun's rays. The billboard made its debut on Friday, and it will stay in place until next month; by then the shadow angles will have changed so much it will cease to work properly.

I think you could gain a quick hundred pounds if you followed their schedule until they take the billboard down, but it is still very interesting use of billboard advertising space.

Mickey Dee's Harnesses McSun for Chicago Billboard [Gizmodo]

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McDonald's Time To Eat Billboard

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