Made Up Numbers For Podcast Revenue

Techdirt covers a very interesting topic. It seems that analysts like one of the ones at Nielsen are reporting that top podcasts could be earning over a million dollars per year with just one main advertiser.

If there are podcasts with a single sponsor making that much money, it seems likely that the advertiser is getting ripped off. Looking at the number of "downloads" any podcast gets may be impressive -- but it's worth remembering that downloads do not equate to actual listens. For many users who set their computers up to automatically download podcasts, they may never actually listen to them -- making them worthless to the advertisers. While it's definitely true that advertisers are increasingly jumping into the podcasting world, the numbers we've seen suggest that they're paying a lot less than this Nielsen analyst seemed to pick out of the air. While it certainly would be nice for top podcasters to make a good living from doing what they do -- misleading numbers like this don't do much to help.

I totally agree with what they are saying, and I believe even if most podcasts could monetize and make tons of money, should they, and would it even convert well? I wonder how well podcasts like Diggnation does.

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Made Up Numbers For Podcast Revenue

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