Ford Makes Huge Ad Buy on Blogs

Many blogs like Treehugger, and Gothamist have an ad on them from Form Motor Company thanks to their purchas of ad space on upwards of 400 blogs through BlogAds.

Ford is looking to promote a film in Ford's BoldMoves weekly documentary series.

The text reads:

The Future of Fuel
The Future of Ford

With one of the worst fuel efficiency records of any car company, Ford is trying to "go green." As another oil crisis looms on the horizon, can they turn talk into action?
Read More...

Well of course Ford's thought is that the answer to their question is: yes. But I think that if Ford wanted to "go green" they would have worked harder on it over the last dozen years. And what an ugly advertisement. I am happy to see big name companies attempting to advertise on blogs, though it would be nice if they worked on understanding them better first.

Ford Makes Huge Ad Buy on Blogs [Micro Persuasion]

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Posted at 12:40 PM, on November 19 2006

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Ford Makes Huge Ad Buy on Blogs

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