Big Media Plots, Acquisition Rumors Fly - Yahoo Next To Go Online Video Shopping?

There's a fascinating interplay going on in the social media space right now. A tap-dance of sorts between mainstream media and the world of online video. Google's acquisition of YouTube was likely just the first (albeit, biggest) warning shot in an ongoing battle for online viewership.

Rumors of a big media conglomerate being launched to compete against YouTube have been floating around for over a year, but getting 3-4 major media powerhouses to agree on a unified strategy might prove to be a tougher challenge than denting YouTube's marketshare and that's likely why we haven't seen this come to fruition, yet. MediaShift's Mark Glaser penned an eye-catching demo press release of a potential OurTube launch.

"The time has come for the media companies to take complete control of the chaotic and wild world of online video," said Rupert Murdoch’s brain. "Rather than making you suffer through another teen bump-and-grind lip-synching video, OurTube will only show the best of the best content, videos produced by professionals who have years of experience exploiting the masses. Our teens will bump and grind harder and will lip-synch better."

While big media circles the wagons, Israel's MetaCafe continues to get wined, dined and next in line to get scooped up by some lucky bidder. Google's numero uno search nemesis Yahoo is rumored to be among MetaCafe's potential suitors somewhere in the ballpark of $200M USD.

Perhaps the biggest question still looming in online video is that of revenue, or more specifically what form/flavours will it come in? Will the much feared pre-roll gain more traction and acceptance? Perhaps the question isn't should they pre-roll or not, but for how long? Could a 5-second pre-roll formula be one that users and advertisers could both live with?

"Why not five-second video ads?" Czerniak is quoted as saying. "I would gladly put those in front of videos. But I will never put 30-second ads in front of videos. It's too much. It ruins the experience for viewers."

Source: [MarketingVox]
Source: [MediaShift]

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Big Media Plots, Acquisition Rumors Fly - Yahoo Next To Go Online Video Shopping?

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