Beatport: Niche Music Done Right

If you're a DJ, you know of Beatport already. But more and more online music consumers are finding out about the king of online dance music. Beatport.com. A website entirely encompassed in Flash would normally elicit a 'bad idea' reaction out of me, but Beaport is the exception to this web dev faux pas. It loads incredibly fast, and the creators made the best of Flash's qualities really work to their advantage throughout the site. The consistency, and quality of the UI from browsing to buying to checkout is stunning and flawless and nothing short of ecommerce bliss.

Technical and aesthetical prowess aside, the real genius behind Beatport lies within its strategy of attacking and catering to a category niche; the DJ / Dance music community, and freakin' own it. Beatport has absolutely nailed it.

Another great example of how the present and future of music is mostly independent and DRM-free.

If you're into dance music, check out Beatport.
If you're not, check out Beatport.

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